France Fights "Fast Fashion": Taxes and Advertising Ban for Ecology

The lower house of the French parliament has approved a law against "fast fashion": taxes and an advertising ban will be introduced to protect the environment

Clothing, illustrative photo /

The French National Assembly has approved a new law aimed at reducing the appeal of inexpensive clothing from the "fast fashion" category due to its environmental harm.

The initiative, as reported by The Guardian, was submitted for consideration on Thursday.


The Minister for Ecological Transition, Christophe Bechu, called it the world's first attempt to regulate this sector from an ecological perspective.

The bill includes a ban on advertising the cheapest clothing and the introduction of a tax that starts at 5 euros per unit in the first year, doubling to 10 euros by 2030, but not exceeding 50% of the product's cost.

French National Assembly
French National Assembly / Danny Howard, CC BY 2.0 DEED

It also includes a requirement for manufacturers to inform consumers about the impact of their products on the environment.

New measures will apply to companies depending on their production volume and the frequency of collection updates.

The motivation for the law came from the dominance of cheap textiles from East Asia in French shopping centers, while local brands went bankrupt.

The project's authors emphasized that the textile industry is one of the main sources of pollution, including water, and waste from unwanted clothing is not recyclable.

A vote in the Senate is required for the final approval of the bill.

It was previously reported that by invitation of the brand Off-White, tennis star Serena Williams, who recently ended her sports career, visited Paris Fashion Week.

Also, at Paris Fashion Week, Georgina Rodriguez, a Spanish model and Cristiano Ronaldo's partner, attracted attention by presenting a striking dress from Vetements featuring Ronaldo's number.


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