Miroglio Group Acquires Trussardi, Expanding Portfolio and Development Strategy
The Italian holding Miroglio Group has purchased the brand Trussardi, planning to expand its presence in the clothing and leather goods market
The Italian holding Miroglio Group, known for its activities in clothing production and distribution, has completed the acquisition of the famous brand Trussardi from the investment fund QuattroR.
As part of the deal, 15 retail stores in key Italian cities, as well as the archive and licensing rights, have been transferred to the new owner.
According to Miroglio Group, the goal of the deal is to strengthen positions in the segments of men's clothing and leather goods, as well as to enrich the existing assortment.
Reuters reports that Trussardi sought creditor protection last year. The family holding Miroglio paid 35 million euros for the assets, including 15 Trussardi stores in Italy, the historical archive, and licensing rights.
This deal will allow Miroglio to expand its presence in the segments of men's clothing and leather goods, emphasized General Manager Alberto Racca.
FashionUnited adds that Trussardi will retain its status as an independent brand and will remain with its headquarters in Milan.
In a statement, CEO Miroglio mentioned plans to develop a multi-channel growth strategy for Trussardi with a focus on key markets such as Italy, Eastern Europe, and the Middle East.
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